EST. 1988 Frontend Experience Engineer

NICK
ORTIZ

Building scalable, high-performance experience systems across design and engineering.

ARTICLES

December 11, 2024 Engineering

Web Development in 2024: A Year in Review

2024 reshaped web development with AI-powered tools streamlining workflows, React Server Components becoming a mainstream standard, and a critical focus on performance and sustainability. Developers leaned into TypeScript, edge computing, and eco-conscious practices to build smarter, faster, and greener applications. These trends set the stage for 2025 to prioritize accessible, adaptive, and high-performing web solutions. […]

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December 9, 2024 Engineering

Continuous Integration on the Web

Continuous Integration (sometimes shortened to CI) is an important and useful practice in modern software development that focuses on integrating code changes into a shared repository frequently. This practice allows teams to detect and address errors quickly, improving the quality and stability of a project. This is a modern standard that eliminates lots of risk […]

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December 4, 2024 Engineering

Debugging tips

Debugging is a critical skill for any engineer. The ability to track down elusive bugs can elevate you from a good developer to a great one. I was lucky enough to spend time evaluating lots of different levels of programmers code when I was learning programming and working at a community college. In this post, […]

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December 2, 2024 Productivity

Pomodoro Technique

Struggling to stay focused during work or study sessions? This time-management method, created by Francesco Cirillo in the late 1980s, is simple and extremely effective. Here’s how it works: Set a Timer: Decide on a task, then set a timer for 25 minutes—this is one “Pomodoro.” Work with Intensity: Dedicate those 25 minutes solely to […]

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November 30, 2024 Productivity

Eisenhower Matrix

The Eisenhower Matrix is a powerful tool for prioritizing tasks based on urgency and importance, helping engineers stay focused on what matters most. Here’s how to effectively use it in your daily work and delegate tasks efficiently. The Matrix Breakdown Daily Use in Engineering Some Examples Quadrant 1: Urgent & Important (Do Immediately) Quadrant 2: […]

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November 28, 2024 Engineering

Using Github to display Github Pages

GitHub Pages is a free and user-friendly way to host websites directly from your GitHub repository. Whether you’re showcasing a portfolio, documentation, or a blog, GitHub Pages makes it simple to publish your project. What is GitHub Pages? GitHub Pages is a static site hosting service integrated with GitHub. It takes files from a branch […]

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November 27, 2024 Engineering

Debugging Google Ads with Google Publisher Console

Google Ads provides several debugging tools, and one of the incredibly effective techniques is simply appending the google_console=1 query parameter to your URL. This enables detailed logs in your browser console, making it easier to diagnose and fix issues with ad scripts, tracking tags, or conversions. What is google_console=1? Adding google_console=1 to your URL activates […]

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November 25, 2024 Productivity

Brief overview of Zettelkasten

Why should I use Zettelkasten if I’m an engineer, programmer, coder etc. and not an academic currently enrolled in college? No matter your role, the Zettelkasten method is an effective way to: Core Principles I personally keep mine organized as Capture, Refine, and a Finalize section. Finalize is for moving items to the Digital Garden […]

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