EST. 1988 Frontend Experience Engineer

NICK
ORTIZ

Building scalable, high-performance experience systems across design and engineering.

SELECTED WORK

CASE STUDIES & SHIPPED PROJECTS

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Accelerating Product Direction Through Featurette Prototyping

Delivered a production-grade “featurette” prototype to validate a new interactive editorial experience before formal requirements existed. Built with GSAP-driven interactions and structured as a modular, integration-ready system, the prototype aligned design, motion, and engineering in real time. This approach compressed time-to-market, reduced downstream engineering risk, and enabled teams to ship a high-impact experience without waiting […]

Designing a Token-Driven Architecture for Multi-Brand WordPress Systems

Designed and implemented a token-driven design system using theme.json to standardize UI behavior across a multi-site WordPress ecosystem for an industrial enterprise platform. Defined a single source of truth for design tokens (color, typography, spacing) and mapped them to CSS variables and reusable Gutenberg components, enabling consistent branding across differently themed sites. Built internal utilities […]

003 CSSWORDPRESS

Williams

Led delivery of a time-constrained MVP for Williams Energy, transforming an unrealistic full-scope build into a structured, launch-ready product within ~6 weeks of active development. Defined and executed a clear MVP strategy, prioritizing critical user flows while deferring non-essential features. Worked ahead during holiday downtime to de-risk delivery and accelerate progress, enabling the team to […]

AVAILABLE FOR WORK

Resume & availability — high-impact frontend and experience systems

WRITING

Article October 14, 2026 5 MIN READ

Building Casa: Software for home

What happens when you build software around the way your family actually lives? I’ve spent a good portion of my career building software for other people. Recently, I started thinking more seriously about what it would look like to apply that experience to my own household. Not another productivity app. Not another collection of reminders, […]

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Article October 8, 2026 8 MIN READ

Building Threadline

A Calmer Way to Manage Engineering Work

Bringing projects, priorities, meetings, and code reviews into one place—without creating another system to maintain. Software engineering has become increasingly good at producing information and increasingly demanding when it comes to managing it. On any given day, I might be working across several projects, each with its own priorities, deadlines, and allocated time. Between those […]

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Article September 22, 2025 4 MIN READ

From Full-Stack to Full-Cycle

The Rise of the AI-Supported Generalist. The role of a developer has always been expanding. Once, being full-stack meant juggling frontend and backend. Later, it meant cloud deployment, APIs, and maybe even DevOps pipelines. But if we zoom out, building a product involves far more than code. It spans client outreach, design, testing, documentation, analytics, […]

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Build Log July 15, 2025 3 MIN READ

Building Spindle, an Open Source Web-Based Layout Builder

In early June I stumbled across Layouts.dev, a visual layout builder that offered a fast way to scaffold UIs with drag-and-drop ease. The concept was great—but I wanted something more open, developer-first, and extensible. Something that could be used like a real tool, not just a toy.

That moment kicked off a journey to create Spindle—a blazing-fast, open-source layout builder designed for engineers to prototype components and templates with minimal friction. This blog post walks through the inspiration, research, naming conventions, and technical planning that shaped Spindle into a real, usable tool.

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Article April 25, 2025 3 MIN READ

Why I Still Build Sites in WordPress

(Even Though I Could Use Anything Else) As a frontend engineer with years of experience across JavaScript frameworks, headless CMS architectures, and static site generators, I often get asked: “Why are you still using WordPress for your own site?” It’s a fair question—especially when tools like Next.js, Astro, Sanity, and even Notion-as-CMS are all gaining […]

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Note January 29, 2025

Running DeepSeek-R1 Locally

Install Ollama by downloading the appropriate installer from their website.https://ollama.com/download After first-run installation it’ll ask you to install your first model, you can use their suggestion or you…

Note January 18, 2025

Generate an SSL Certificate using CertBot

Certbot is a free, open-source tool that automates the process of obtaining and renewing SSL/TLS certificates from Let’s Encrypt, a certificate authority that provides free SSL certificates. These…

PORTFOLIO ARCHIVE

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01 DESIGN

Designing a Token-Driven Architecture for Multi-Brand WordPress Systems

Designed and implemented a token-driven design system using theme.json to standardize UI behavior across a multi-site WordPress ecosystem for an industrial enterprise platform. Defined a single source of truth for design tokens (color, typography, spacing) and mapped them to CSS variables and reusable Gutenberg components, enabling consistent branding across differently themed sites. Built internal utilities […]

EXPLORE PROJECT

YEAR 2026 STATUS PUBLISHED
02 ACCESSIBILITY

Williams

Led delivery of a time-constrained MVP for Williams Energy, transforming an unrealistic full-scope build into a structured, launch-ready product within ~6 weeks of active development. Defined and executed a clear MVP strategy, prioritizing critical user flows while deferring non-essential features. Worked ahead during holiday downtime to de-risk delivery and accelerate progress, enabling the team to […]

EXPLORE PROJECT

YEAR 2026 STATUS PUBLISHED
03 ACCESSIBILITY

Salesforce: AI-Enhanced Scrolly-Telling Experience

Led the end-to-end development of an experience-driven “scrolly-telling” template for the Salesforce Blog, transforming static long-form content into an interactive, high-retention experience system. Operated with limited design fidelity and high ambiguity, defining architecture, component strategy, and implementation approach within a WordPress Gutenberg environment. Delivered a modular, reusable template featuring scroll-based interactions, AI-powered summaries, and performance-conscious […]

EXPLORE PROJECT

YEAR 2026 STATUS LAUNCHED